What is Caregiving?
Caregiving is providing support to individuals who struggle with daily tasks due to physical or mental challenges. This help may be ongoing or occasional, ranging from personal care and appointment assistance to companionship.
In Nunavik, around 350 caregivers play a crucial role in helping elders and others live safely at home. Despite facing stress and financial strain, they devote their time and energy to supporting vulnerable community members. Their essential work deserves recognition.
- Natural Caregivers are family or friends caring for someone in need—a parent, grandparent, or neighbor.
- Worker-Caregivers provide care as part of their job in community organizations, health centers, or directly with clients, bringing essential skills and cultural knowledge.
Caregiver Appreciation Month Campaign
Additionally, each November, we celebrate caregivers across Nunavik through radio messages on TNI, community outreach—including promotional materials distributed to all communities—and the Star Caregiver Initiative. Nunavimmiut can nominate both natural and professional caregivers online, by paper, or live during radio call-in shows.
At the end of the month, a random draw honors selected caregivers locally and regionally with exciting prizes, including Coop vouchers and a grand prize of two Air Inuit tickets.
The 2025 Campaign elements include:
- Facebook series with tools and information
- Promotional material shipped to CLSCs
- TNI Radio campaign
- Star Caregiver initiative
Promotional material